A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
An advertising network is an easy way to bring many advertisers to your site with minimal work. For your website, you'll be able to select banners, buttons, and text ads and earn money. Advertising networks provide a way for media buyers to coordinate ad campaigns across dozens, hundreds, or even thousands of sites in an efficient manner. The campaigns often involve running ads over a category (run-of-category) or an entire network (run-of-network). Site-specific buys are not a major emphasis when dealing with advertising networks. In fact, site-specific buys are not even available at some networks, so as not to conflict with in-house sales reps.
Ad networks vary in size and focus. Large ad networks may require premium brands and millions of impressions per month. Small ad networks may accept unbranded sites with thousands of impressions per month.
One of the key issues for publishers is exclusive vs. non-exclusive representation. Exclusive representation generally brings a higher percentage of revenue sharing, but sometimes results in a smaller percentage of ad inventory being sold. In non-exclusive arrangements, publishers may use secondary advertising options to fill the space left unsold by the primary ad network.
Why use an Advertising Network?
Networks cut out alot of the work that you would have to do on your own - contacting and bring in advertising business. Many large companies, such as those represented by the advertising networks below, will not work with smaller sites directly. But, by working through advertising networks, you'll be able to bring large companies onto your websites, such as Amazon, Dell, General Electric, and thousands of others.
How do I get started?
Review the list below and to the right, click on the name of the program and you'll be taken to the affiliate/advertising network site in order to apply. Most visitors signup for all of these programs.
Other Advertising Networks
Adhearus
Adhearus brings the efficency and reliability of pay-per-click advertising to "the rest of the net" by enabling advertisers to advertise their product to consumers on relevant, related web sites. Webmasters can place ads on their web site and earn revenue for every click
BidClix
BidClix is the most efficient marketplace for buying and selling online advertising. That means more targeted customers for advertisers, and better prices for website publishers.
AdDrive
AdDrive brings you the highest payouts from the most advertisers in every type of creative. It's a one stop shop for all your advertising needs: banners, pop-ups, email…you name it AdDrive's got it.
MomPowered Inc.
As a Publisher, we pay 35% of ther per-click charges that are generated from ads on your site. The ad code is customizable to match your site and keywords may be edited to match your site content. As a Advertiser, your text ads can start appearing on Mompowered, Inc sites and in the SearchMom Directory search results right hand column right now with bids starting as low as .05. You decide your daily budget
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Clicksor
Clicksor.com is one of the most cost-effective ways to reach your targeted customers. You determine search terms (keywords) that are relevant to your website's content, and then select the bidding price to rank the placement of those keywords. The higher your keyword is ranked, the more likely that qualified prospects will visit your site and buy your product or service.
Advertisers
Publishers
Fastclick
Dedicated to bringing performance, quality, innovation, control, dependability, and results to online advertisers and website publishers, Fastclick strives to meet changing market demands by providing a stable, high-quality service that continues to meet the evolving demands of the customer.
Publishers
Advertisers
Burst
BURST! Media is the only Internet advertising network exclusively dedicated to supporting the vital business and creative interests of specialty-content web publishers. Specialty content on subjects as varied as personal finance to online gaming and entertainment draws audiences advertisers need to reach.
Publishers
Advertisers
ValueClick
Provides a wide range of products and servises that enable advertisers, agencies, and publishers to cost-effectively reach, recruit and retain online consumers.
Publishers
Advertisers
CasaleMedia
The Casale Media advertising network helps both online and traditional marketers achieve their goals of acquiring, retaining, and growing valuable customer relationships through our unmatched dedication to the ongoing delivery of high quality, high value services.
Advertisers
Publishers
Advertising.com
Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers, agencies and publishers. Our extensive advertising network consists of inventory that we purchase from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers and their agencies develop, plan and execute innovative marketing programs that generate measurable results.
Advertisers
Publishers
Mamma Media
Mamma Media Solutions is a brand of Mamma.com Inc. reflecting the company's integrated media offering to advertisers, agencies and online publishers.
Advertisers
Publishers
Quigo Technologies
Quigo Technologies, Inc., develops proprietary ROI-based search solutions that facilitate online content-targeted advertising and search engine marketing. These technologies form the basis for Quigo's product offerings: AdSonar Exchange, a content-targeted advertising marketplace for advertisers and publishers and FeedPoint, a search engine marketing solution for advertisers and search engine marketing agencies.
Publishers
Advertisers
Adtegrity
Adtegrity.com, Inc is an online advertising network that currently focuses on entertainment-oriented web sites, but also has vertical content networks in the areas of business, technology, Women's interests, and international sites.
Publishers
Advertisers
Buds Media Network
total solution for marketing and ad revenue generation. Using state of the art technology and our personal touch, BUDS Media ensures your campaigns will get the visibility, branding, and conversions you deserve. We work closely with our publishers and advertisers to guarantee you get the best results possible. Always available and always meeting your needs, BUDS Media is dedicated to our clients; advertisers and publishers.
Advertisers
Publishers
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